Dental Marketing Plan – What Are the Parts of a Dental Marketing Plan?

Whether you’re managing your own marketing efforts or working with an agency, a dental marketing plan helps you stay on track and determine what tactics will give the highest return on investment. This article walks through the different parts of a marketing plan, and how to set up your practice for measurable success.

One of the first things to consider is your unique value proposition (UVP). This is what makes you stand out from other practices. For example, Tend’s UVP is their focus on transforming the dental experience for clients. This allows them to attract clients who might otherwise avoid going to the dentist. Other examples of a UVP include offering a wide range of payment options or free consultations.

How to Craft a Winning Dental Marketing Plan for 2024

Once you’ve determined your UVP, setting goals and a timetable for reaching them is important. This is usually done using a SWOT analysis. This method is a great way to get started with your marketing plan and can be used in conjunction with other methodologies such as a project roadmap.

Another element of a dental marketing plan is researching and analyzing your competition. This helps you understand what they are doing, how well they are doing it, and where there is room for improvement.

Having a fully optimized Google Business Profile is a major component of local SEO. It allows you to rank higher on the Google maps section of SERPs and attracts patients from a larger radius than practices without an optimized GBP. In our own case studies, we’ve found that having an optimized Google Maps listing can double and even triple new patient calls.