Guide to TikTok Advertising

Guide to TikTok Advertising

As of late, the Guide to TikTok Advertising marketing strategies focus on creating content that makes your audience laugh. The social platform skews towards younger audiences, so this kind of content often performs well on the app. However, it also requires a bold approach that you wouldn’t try on other platforms.

A great example is Jimmy Fallon’s challenges on the platform, which align with the brand and capitalize on popular moments (like #SharpieChallenge during Movember or ElfOnTheShelf challenge during Christmas 2019). These videos aren’t afraid to be silly, creative or out there, and they’re often successful because of it.

The other key to successful TikTok marketing is understanding your audience. Using data from your existing customer base is a good way to inform the audience you’re targeting on the platform, which can help improve performance over time.

Your Guide to TikTok Advertising: Tips and Best Practices

Once you’ve defined your goals, it’s important to understand the different ways you can market on TikTok. TikTok offers a variety of formats to choose from, including TopView ads and in-feed ads. The best option will depend on your goals:

TopView ads are the first video users see when they open the app, so you’ll get a guaranteed three seconds of their attention. Use this space wisely and ensure the ad fits the format by following TikTok’s image and video specifications. TikTok recommends vertical videos with a 9:16 aspect ratio.