How to Check Email Validity
Email is one of the most powerful communication tools in digital marketing, but it can be a tricky thing to work with. It’s not uncommon for customers and prospects to give out wrong or invalid email addresses during checkout or onboarding, whether that’s an honest typo or malicious misdirection. Invalid or dead email addresses can result in bounced emails and a negative impact on your sender reputation, potentially landing you on spam lists. Keeping your list of valid email addresses clean and full of quality data is essential to your success with email marketing, so let’s take a look at how to check check email validity
Improve Email Deliverability: Check Validity Easily
Traditionally, marketers would have to manually ping an address or use another method of checking its validity. This can be time-consuming and costly, especially if you have a large number of email addresses to verify. However, an effective email verification service will do all the heavy lifting for you, providing you with accurate results, so that you can avoid bounces and maintain a positive sender reputation.
The best way to verify an email is by using a validation tool that checks the syntax of an address, verifies its authenticity by checking its MX records, and confirms that the address actually exists. Using such a service can significantly reduce bounce rates and ensure that your messages are delivered to the right contacts at the right time. It also helps you stay in compliance and improve your deliverability scores.